MediterraneanGrocery Wholesalers in Phoenix, AZ

Mediterranean Grocery Wholesalers Mobile Number770-795-9026

Free Estimate

We promise a 100% satisfaction guarantee

The Largest Selection of Wholesale Mediterranean and Middle Eastern Products in Phoenix

When it comes to trying new, exciting cuisine, few foods hit the spot like a deliciously fresh Mediterranean meal. However, we know that it can be very difficult to find authentic Mediterranean grocery wholesalers in Phoenix, AZ. Having lived in metro Atlanta for years, we realized that our customers needed an easy way to find quality wholesale Middle Eastern and Mediterranean food in bulk. That is why we created Nazareth Grocery Mediterranean Market - to give everyone a chance to enjoy tasty, healthy food, desserts, and authentic Mediterranean gifts at wholesale prices.

Founded in 2009, Nazareth Grocery has become one of Phoenix's leading international wholesale grocery stores. We are very proud to serve our customers and do everything in our power to give them the largest selection of high-quality wholesale goods available.

If you're looking for the freshest, most delicious Middle Eastern wholesale products and ingredients, you will find them here at the best prices in the state. We encourage you to swing by our store in Marietta to see our selection for yourself. We think that you will be impressed!

The Nazareth Difference

At Nazareth Grocery Mediterranean Market, our mission is simple: bring you and your family the largest selection of wholesale Mediterranean products in Phoenix. When coupled with our helpful, friendly staff and authentic Middle Eastern atmosphere, it's easy to see why we are the top Middle Eastern grocery wholesaler in Phoenix, AZ. We're proud to carry just about every kind of Mediterranean and Middle Eastern product that you can think of, from prepared meals and hookahs to fine seasonings and sweets. We're here for our customers and want each one of them to have a unique, one-of-a-kind experience when they shop with us.

Our loyal customers love our selection of the following wholesale foods and gifts:

  • Fresh Breads
  • OlivesOlives
  • HummusHummus
  • CheesesCheeses
  • SaucesSauces
  • Savory-FoodsSavory Foods
  • DessertsDesserts
  • DrinksDrinks
  • HookahsHookahs
  • TobaccoTobacco
  • SaucesGifts
  • Much More!Much More!

Our Service Areas

Most Popular Wholesale Mediterranean Foods

There is so much more to Mediterranean food than pizza and pasta. The perfect climate combined with delicious foods and amazing wine makes the Mediterranean incredibly irresistible. That's why our customers absolutely love to buy this kind of cuisine in bulk. Every country in this region has its own set of specialties and delicacies, each with its own flavors and styles of preparation.

Mediterranean countries include:

  • France
  • Greece
  • Italy
  • Turkey
  • Syria
  • Egypt
  • Israel
  • Libya
  • Morocco
  • Tunisia
  • Spain
Mediterranean Grocery Phoenix, AZ

So, when it comes to the most popular wholesale Mediterranean products in Phoenix,
what are we talking about?

 Mediterranean Supermarkets Phoenix, AZ

Feta Cheese

Feta cheese is a classic Mediterranean dairy product that is often enjoyed on its own, in Greek salads, on bread, or mixed with zucchini. Depending on where the feta is sourced and produced, the cheese can be made from cow, sheep, or goat milk, or even a combination of the three. Regardless of the animal it comes from, this delicious cheese is a crowd favorite.

 Mediterranean Grocery Store Phoenix, AZ

Baba Ganoush

This Levantine dish is one of the most well-known Mediterranean dishes to eat in the United States. It typically comes in the form of a dip, served with pita or another kind of dipping bread. Commonly served before dinner as an appetizer of sorts, it usually features tahini, eggplant, garlic, spices, and sometimes yogurt. This tasty cuisine works great as a spread on a sandwich, or you can even eat it with a spoon, all on its own.

 Middle Eastern Grocery Phoenix, AZ

Baklava

If you have never tried authentic baklava before, get ready to have your mind blown. This dessert is a traditional Mediterranean food that will have your taste buds craving more and more. Once you open a box of baklava from our Mediterranean grocery wholesaler in Phoenix, AZ, you won't want to stop eating! Baklava is made with layers of thin filo dough, which is layered together, filled with chopped nuts (think pistachios), and sealed with honey or syrup. Baklava is so good that its origins are debated, leaving many wondering which country invented the dessert. Everyone from the Turks to the Greeks and even Middle Easterners hold unique takes on baklava. Try each one to discover your favorite!

Most Popular Wholesale Middle Eastern Foods

Fresh, healthy, aromatic, rich: it's no wonder that the popularity of Middle Eastern cuisine and products has skyrocketed in the United States. This genre of cuisine features a large variety of foods, from Halvah to Labneh. If there were one common theme throughout all Middle Eastern food, it would be the bright, vibrant herbs and spices that are used. These flavorings help create rich, complex flavors that foodies fawn over. Typically, Middle Eastern food is piled high for all to eat, with enough food for an entire republic to put down.

 Mediterranean Food Stores Phoenix, AZ

Tabbouleh

This refreshing, healthy dish is chock-full of greens, herbs, tomatoes, and bulgur (or cracked wheat), creating a memorable, bold flavor. This dish may be eaten on its own or paired with a shawarma sandwich or helping of falafel. It's best to buy your ingredients in bulk to make this dish because it tastes best freshly made with family around to enjoy. Just be sure to bring a toothpick to the tabbouleh party - you're almost certain to have some leafy greens stuck in your teeth after eating.

 Middle Eastern Market Phoenix, AZ

Shawarma

We mentioned shawarma above, and for good reason - this dish is enjoyed by men and women around the world, and of course, right here in the U.S. Except for falafel, this might be the most popular Middle Eastern food item in history. Shawarma is kind of like a Greek gyro, with slow-roasted meat stuffed in laffa with veggies and sauce. The blend of spices and the smoky meat mix together to create a tangy, meaty flavor that you will want to keep eating for hours. For western-style shawarma, try using beef or chicken. For a more traditional meal, try using lamb from our Middle Eastern grocery distributor in Phoenix, AZ.

 Greek Grocery Store Phoenix, AZ

Hummus

Traditionally used as a dip meant for fresh pita, hummus is a combo of chickpeas, garlic, and tahini, blended together until silky, smooth, and creamy. You can find hummus in just about any appetizer section of a Middle Eastern restaurant menu. That's because it's considered a staple of Middle Eastern food that can be enjoyed by itself, as a spread, or with fresh-baked pita bread. Hummus is also very healthy, making it a no-brainer purchase from our grocery store.

Benefits of Eating a Mediterranean Diet

If there's one diet that is most well-known for its health benefits, it has got to be the Mediterranean diet. In 2019, U.S. News & World Report listed the Mediterranean diet as No. 1 on its best over diet list. This incredible diet has been cited to help with weight loss, brain health, heart health, diabetes prevention, and cancer prevention.

Whether you already love Mediterranean food or you're looking to make some positive changes in your life, this "diet" is for you. Eating cuisine like Greek food, Persian food, Turkish food, and Italian food is healthy and tastes great. Even better than that? At Nazareth Wholesale Grocery, we have many staples of the Mediterranean diet for sale in bulk so that you can stock up on your favorites at the best prices around.

So, what exactly is the Mediterranean diet?

It is a way of eating that incorporates traditional Greek, Italian, and other Mediterranean cultures' foods. These foods are often plant-based and make up the foundation of the diet, along with olive oil. Fish, seafood, dairy, and poultry are also included in moderation. Red meat and sweets are only eaten in moderation, not in abundance. Mediterranean food includes many forms of nuts, fruits, vegetables, fish, seeds, and more. Of course, you can find at them all at our wholesale Mediterranean grocery store!

Here are just a few of the many benefits of eating a healthy Mediterranean diet:

Reduced Risk of Heart Disease

Reduced Risk
of Heart Disease

Many studies have been conducted on this diet, many of which report that Mediterranean food is excellent for your heart. Some of the most promising evidence comes from a randomized clinical trial published in 2013. For about five years, researchers followed 7,000 men and women around the country of Spain. These people had type 2 diabetes or were at a high risk for cardiovascular disease. Participants in the study who ate an unrestricted Mediterranean diet with nuts and extra-virgin olive oil were shown to have a 30% lower risk of heart events.

Reduced Risk of Stroke for Women

Reduced Risk
of Stroke for Women

In addition to the heart-healthy benefits of a Mediterranean diet, studies have shown that eating healthy Mediterranean and Middle Eastern foods can reduce the chances of stroke in women. The study was conducted in the U.K., which included women between the ages of 40 and 77. Women who stuck to the Mediterranean diet showed a lower risk of having a stroke - especially women who were at high risk of having one.

Benefits of Eating a Mediterranean Diet

First and foremost, purchase your Mediterranean and Middle Eastern wholesale foods from Nazareth Grocery - we're always updating our inventory! Getting started on this healthy, delicious diet is easy.

Try these tips:

Try these tips

1.

Instead of unhealthy sweets like candy and ice cream, try eating fresh fruit instead. It's refreshing, tasty, and often packed with great vitamins and nutrients.

2.

Try eating fish twice a week, in lieu of red meat. Fish is much healthier and doesn't have the unfortunate side effects of red meat, like inflammation.

3.

Try planning out your meals using beans, whole grains, and veggies. Don't start with meats and sweets.

4.

They're tasty, but try to avoid processed foods completely.

5.

Instead of using butter to flavor your food, use extra virgin olive oil instead. Olive oil contains healthy fats and tastes great too.

6.

Try to get more exercise and get out of the house. The Mediterranean lifestyle is an active one, best enjoyed in the beautiful sunshine when possible.

Why Buy Mediterranean and Middle Eastern Products Wholesale?

Buying wholesale and retail are quite different. When you buy products from a wholesaler, you're essentially buying from the middleman between a retail establishment and the manufacturer. Wholesale purchases are almost always made in bulk. Because of that, buyers pay a discounted price. That's great for normal buyers and great for business owners, who can sell those products to profit. This higher price is called the retail price, and it is what traditional customers pay when they enter a retail store.

Free Estimate
 Middle Eastern Store Phoenix, AZ

Latest News in Phoenix, AZ

Storm system brings rain to Phoenix, flash flood warning issued in Maricopa County

PHOENIX — The year started off wet and cold as a strong storm system made its way across Phoenix on Sunday.Much of the Valley recorded over a quarter of an inch of rain by 7:30 p.m., while the East Valley had higher amounts of rainfall.Rain gauges in Mesa, Gilbert, Chandler and Queen Creek recorded more than half an inch of rain, according to the Flood Control District of Maricopa County. The National Weather Service Pho...

PHOENIX — The year started off wet and cold as a strong storm system made its way across Phoenix on Sunday.

Much of the Valley recorded over a quarter of an inch of rain by 7:30 p.m., while the East Valley had higher amounts of rainfall.

Rain gauges in Mesa, Gilbert, Chandler and Queen Creek recorded more than half an inch of rain, according to the Flood Control District of Maricopa County. The National Weather Service Phoenix advised residents in the East Valley to seek shelter amid thunderstorms with hail through 8:15 p.m. Sunday night.

Phoenix’s 0.38 inches of rain through 6:30 p.m. set a new daily record for Jan. 1, according to NWS.

A flash flood warning was issued for Maricopa and Pinal counties at 5:35 p.m. until 9:45 p.m. by NWS Phoenix. Heavy rainfall near Tortilla Flat resulted in a three-foot rise of Fish Creek in the area.

Flash Flood Warning including Tortilla Flat AZ until 9:45 PM MST pic.twitter.com/RQpbqOmEz1

Just west of Maricopa, the westbound lanes on State Route 238 at milepost 42 closed due to flooding, according to the Arizona Department of Transportation.

In the West Valley by Westgate Entertainment District, nearly 900 people were without power, according to SRP. The cause of the outage is under investigation.

More rain is expected to come, potentially bringing in gusty winds that could reach up to 30 mph.

A strong weather system & cold front will move east across the County today bringing gusty winds, colder temperatures, valley rain/mtn snow w/bouts of heavier rain #azwx See all the forecast details here: https://t.co/QHKPlzusKS pic.twitter.com/UpS8eXodB3

— The Flood Control District of Maricopa County (@FCDFloodInfo) January 1, 2023

Rain chances in Phoenix continue into the week with a 30% likelihood of precipitation on Monday morning and in the evening.

Meanwhile, a winter storm advisory is in effect in Flagstaff until 8 a.m. Monday, as the area could see a total daytime snow accumulation of 3 to 5 inches, according to the National Weather Service in Flagstaff.

Rain showers were forecast to turn into snow after 1 p.m., with the possibility of patchy blowing dust after 3 p.m. Wind gusts could reach up to 34 mph, according to NWS.

There were also a few highway closures north of Phoenix due to winter weather conditions.

Northbound Interstate 17 near State Route 179, eastbound State Route 260 at milepost 256, eastbound Interstate 40 at milepost 146, westbound Interstate 40 at milepost 252 in Winslow, southbound State Route 87 at milepost 240 near Winslow and State Route 64 near the Grand Canyon (between milepost 242-269) were all closed, ADOT said.

Chances for snow showers in Flagstaff begin strong at the start of the week before dimming down Wednesday through Friday.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Share

Comments

'This region is changing': Some Valley ZIP codes now have more renters than homeowners

Five metro area ZIP codes saw a housing flip where homeowners went from the majority to the minority.PHOENIX — The Valley housing market saw nearly a decade of growth, changing the makeup of some ZIP codes.Nationally and here in Phoenix, the number of new rental units far outpaced the building of single-family homes.According to Rent Cafe's analysis of U.S. Census data, five metro area ZIP codes "flipped" from having a majority of residents being homeowners to a majority of residents being renters....

Five metro area ZIP codes saw a housing flip where homeowners went from the majority to the minority.

PHOENIX — The Valley housing market saw nearly a decade of growth, changing the makeup of some ZIP codes.

Nationally and here in Phoenix, the number of new rental units far outpaced the building of single-family homes.

According to Rent Cafe's analysis of U.S. Census data, five metro area ZIP codes "flipped" from having a majority of residents being homeowners to a majority of residents being renters.

The 85054 ZIP code at Desert Ridge saw nearly a 90% increase in the number of rental units.

“Not a big surprise. This region is changing, this region has evolved,” said Anubhav Bagley, the regional analytics director at the Maricopa Association of Governments. “Since the housing market downturn, the entire Phoenix market, and the entire national market, has changed.“

Bagley lives in that 85054 ZIP code. After the recession, Bagley said many millennials rented instead of owning a home. The number of multifamily builds increased.

“Case in point. For this metro area, we are building 35-40% less single-family and 11% more multifamily,” said Bagley.

Fifteen ZIP codes in Maricopa County had rental properties account for more than 80% of their new construction. Many of them are in the major metro areas.

“I would not be surprised that as our economy evolves, for certain, more ZIP codes to have more rental property,” Bagley said.

The change also means new burdens. The price of housing across the board has gone up and renting is often no longer an affordable alternative.

“Apartment rent in the last 10 years is up some 80%,” Bagley said.

According to Bagley, nearly a quarter of all renters in the metro area spend more than 50% of their income on housing.

With all the growth—Bagley said the metro area needs to find flexible and affordable solutions to help some of the workers our city relies on to have a place to call home.

“We need enough housing to provide options for people to stay here, work here and live here,” Bagley added.

Catch up on the latest news and stories on our 12News YouTube playlist here.

Robert Sarver Retains Approval Power On Suns' Trades Above Certain Dollar Amount

RealGM Wiretap Robert Sarver is suspended from running the Phoenix Suns, but he is still in control of any trades that surpass a certain agreed-upon dollar amount.Sam Garvin is in charge of the day-to-day as acting governor and said he has a sign-off on trades, but only to a certain point.Sarver has agreed to sell the Suns to Mat Ishbia, but the vetting process on him is not expected to be complete before the Feb. 9th trade deadline.The Suns continue to seek a trade of Jae Crowder and the Sarver situation is a ...

RealGM Wiretap

Robert Sarver is suspended from running the Phoenix Suns, but he is still in control of any trades that surpass a certain agreed-upon dollar amount.

Sam Garvin is in charge of the day-to-day as acting governor and said he has a sign-off on trades, but only to a certain point.

Sarver has agreed to sell the Suns to Mat Ishbia, but the vetting process on him is not expected to be complete before the Feb. 9th trade deadline.

The Suns continue to seek a trade of Jae Crowder and the Sarver situation is a contributing factor on why a deal hasn't been reached. The Suns have had talks about various multiplayer trades over the past few months that would all likely have to end up being approved by Sarver.

More Basketball News »

7 comments found

Scalabrine Posts: 16855 Sarver, even when he's gone, still knows how to **** everything up for the Suns. So happy for Suns fans to be getting rid of this guy. You'd probably have a championship or two if it weren't for that asshat.
mastermixer Posts: 1380 Interesting. It sounds more like the NBA made a certain agreement with Sarver in this particular case, not based on CBA language. They probably came to some sort of agreement on these issue to avoid any lawsuits down the line. Imagine your Sarver and selling the team and your buyer pulls out of the deal because of a terrible trade made by the GM and you as the owner had no say in the matter. It could cost Sarver 10s of millions. Ultimately the NBA wants the sale to so smoothly, no reason not to let Sarver play ball at this point.I could be wrong tho.
DoctorDunc Posts: 209 He’s being forced to sell a valuable financial asset. There is a due diligence process required to close the transaction. While buyer and seller wait for that to play out he wants to make sure some manager does not do something to devalue the asset before the deal closes. It’s not much different from someone selling a house where a caretaker is managing the property. The current owner does not want the caretaker to chop down a valuable oak tree.
Pickled Prunes Posts: 6291 "Deserves" might be a strong word here, but it does makes sense. He needs to sell the team and trading for players like LaVine, Beal and Gobert could tank the teams value.
Cassius Posts: 14205 What was the point of taking the team away if he still has control on any significant money moves. This is probably an old subsection of the ownership agreement that set approval limits back in the early 2000s and was never adjusted to reflect modern NBA salaries. MVP Steve Nash was making 1-2M more than Crowder is now, so it wouldn't surprise me if the limit is like 5M or something ridiculously low for the modern NBA.

Windhorst: Sarver has veto power on any trade for player making over league average salary

We have all known that the Phoenix Suns are in a murky place when it comes to potential trade negotiations this season. The Suns have been up for sale since before the 2022-23 season started and, while a sale is pending the team will remain officially ‘on the market’ until after the February 9 midseason trade deadline.The Ishbia brothers, Mat and Justin, would love to take over the team today but there are still some hurdles to clear. The fina...

We have all known that the Phoenix Suns are in a murky place when it comes to potential trade negotiations this season. The Suns have been up for sale since before the 2022-23 season started and, while a sale is pending the team will remain officially ‘on the market’ until after the February 9 midseason trade deadline.

The Ishbia brothers, Mat and Justin, would love to take over the team today but there are still some hurdles to clear. The final approval process that would result in the Ishbias taking control of the team is likely to take a couple more months rather than weeks.

That means General Manager James Jones has extra complications baked into any potential trades he wants to execute by February 9, including the need to get transactional approval from multiple places for any team-improving deadline deals.

According to Brian Windhorst of ESPN, suspended outgoing team governor Robert Sarver still has some authority over what happens to the Suns while he is still the controlling partner.

That authority includes veto power over any trades that bring back a player making more than the league average of $10.9 million.

If you want the Suns to improve as a result of a Jae Crowder trade with a player or players who can perform better than Jae in the playoffs, at least one of the returning players will almost certainly be making more than Jae’s $10.1 million.

Which means James Jones will need not only interim governor Sam Garvin’s approval on any trade but also suspended governor Robert Sarver’s.

Why would the outgoing owners care, if they’re about to sell the team? For Sarver and Garvin, if the deal falls through, the sales process will have to start all over again and they will be the ones not only paying that additional salary but also the associated luxury tax which include double or triple the cost of the extra salary. The Sarver/Garvin pairing hasn’t written a luxury tax check in over 10 years.

Oh and there’s one more potential wrinkle on the ol’ luxury tax bill: A final sale could easily include terms where the outgoing owners foot any luxury tax bill incurred before the new owners take over.

This doesn’t necessarily mean Sarver or Garvin would veto a trade that makes the Suns better. Adding a few million to the luxury tax bill is relatively incidental to a $2 billion windfall on a $4 billion valuation, whenever the sale is finally done.

But it does mean that James Jones is still at least partially at the mercy of Robert Sarver’s basket-banker mind.

We all know from years past, Sarver’s transaction approvals are often heavily influenced by his own personal perception of the players in question. He once believed he could replace Amare Stoudemire with the collection of Hakim Warrick, Josh Childress and Hedo Turkoglu. He also thought trading Kurt Thomas AND two first round picks wouldn’t have a title-killing impact on his team. Same goes for the Shawn Marion/Shaquille O’Neal trade he reportedly brokered with Heat owner Micky Arison. And he likely had a heavy influence on the No. 1 pick choice in 2018, only to later be a heavy influence on Ayton’s contentious rookie extension talks.

What if Sarver doesn’t like a player on the current team? Will he quietly reject trades until that player is included, just to get a little more satisfaction on the way out the door?

And what if he, using his basketball scouting powers, really likes a player on another team? Will he reject potential deals that don’t bring back that player?

These are extreme examples, but we’ve experienced 18 years of Robert Sarver as controlling partner of the Suns ownership group. We know how he operates. I wouldn’t put it past him to influence one more big decision before he walks away with a couple bill for his trouble.

Even beyond the Sarver/Garvin issue, now consider James Jones’ trouble. He not only has to work on making the best on-court product he can, he’s also got to start thinking about the desires of the new buyers.

Every move he makes will influence the new owners decisions this summer.

If/when the Ishbias take over midseason, they will be on the hook for current-year salaries and, eventually, the luxury tax bill that’s already over $30 million. Remember, the owners have to pay the luxury tax out of their own pockets and share it with the other owners who didn’t cross that luxury tax line.

Imagine not only giving the Ishbias the current $30+ million bill to pay, but also adding to it with deadline trades that might not pan out.

For a midseason salary-adding trade to really ‘pan out’, the Suns would have to arguably go on a longer postseason run to replace the luxury tax bill with playoff profits.

Imagine Jones adding to that bill, only to see his team fail to make the playoffs or get out of the first round. While the Ishbias might appreciate the effort, they could also place more demerits against Jones’ job performance for it.

Jones is working for the best on-court product, but he’s also working for Sarver, Garvin AND the Ishbias in some form or another.

I can’t wait to see how it all turns out.

+15000

Businessman Avery Johnson Jr.'s connection with Kyler Murray, Devin Booker goes beyond sports

The son of former NBA player and coach has known the Phoenix Suns All-Star guard and Arizona Cardinals All-Pro quarterback since they were teenagers. After establishing a business relationship with them, Avery Johnson Jr., has launched his own company, Elevate Global, and is opening a restaurant/nightspot, 40 Love, in Scottsdale in "early 2023."NEW YORK – Devin Booker and Kyler Murray have obvious ties.Franchise players for professional teams in Arizona.Same jersey number. They’ve led their respec...

The son of former NBA player and coach has known the Phoenix Suns All-Star guard and Arizona Cardinals All-Pro quarterback since they were teenagers. After establishing a business relationship with them, Avery Johnson Jr., has launched his own company, Elevate Global, and is opening a restaurant/nightspot, 40 Love, in Scottsdale in "early 2023."

NEW YORK – Devin Booker and Kyler Murray have obvious ties.

Franchise players for professional teams in Arizona.

Same jersey number. They’ve led their respective teams to the playoffs.

Played college ball in the Southeastern Conference, but there’s another connection who knew them way before they landed in the Valley to ball out for the Phoenix Suns and Arizona Cardinals.

Avery Johnson Jr.

“I’ve known Avery for a long time,” Booker said. “We’ve been friends since middle school.”

Johnson Jr. met Murray in high school in Texas.

“That relationship has just grown ever since,” Murray said.

Johnson Jr. is much more than just close friends with Booker and Murray, though.

Not only is he connected to those two on a personal and professional level, Johnson Jr. is a rising businessman making it on his own.

The son of former NBA player and coach Avery Johnson, he has launched his own company, Elevate Global, a “full service and entertainment” vehicle representing athletes, brands and entertainers.

“Just expanding into other lanes, other businesses and other athletes,” Johnson Jr. said. “Hiring people into the company so I use what I’ve learned from (Booker and Murray) and operate on a global level and using that and leveraging other clients and other players.”

Johnson Jr., 27, is just getting started.

“To watch his career go from basketball to what he’s doing now, he was always a step ahead of everybody his age,” Booker said. “He’s on the route to do big things. He already has. He’s somebody that his ear is always to the street. He’s always on the road. He knows what’s going on.”

Why aren't you in the guest room?

Having finalized partnerships and investments for Murray, Booker and Detroit Pistons guard Cade Cunningham, Johnson Jr. has created a company that will focus on “contract negotiation, marketing representation, brand representation, business development and creating IP.”

He also is preparing to open a restaurant/lounge, 40 Love, in Scottsdale in “early 2023” in partnership with nightlife group, H.wood, which is based out of Los Angeles and has restaurants all over the world from Dubai to Toronto and throughout the United States.

“Just a cool project,” Johnson Jr. said. “An exclusive spot that’s going to have A-list celebrities, performances.”

The new nightspot in Scottsdale is backed by “global athletes and entertainers.”

Being in the sports world at an early age, Johnson Jr. developed into a Division I basketball prospect, was on the AAU circuit and found himself among the nation’s best talent at an NBPA Top 100 camp.

Booker also was there.

“We played against each other,” Johnson Jr. said.

They’ve been really tight ever since. Avery Johnson remembers when his son and Booker were younger.

“I remember when Devin Booker was in high school and he was sleeping on the floor in Avery’s room and Avery was sleeping in the bed,” Johnson said. “I remember like, wow, you know, why aren’t you in the guest room? They just wanted to be together and train together.”

'From Day 1, they were like brothers'

Johnson attended Booker’s high school jersey retirement ceremony last month in Moss Point, Mississippi, but that wasn’t the first time those two have shared a special moment.

“When Devin walked across the stage to get drafted, when his name was called, Avery Jr. was there,” said Johnson as Phoenix picked Booker 13th overall out of Kentucky.

Johnson Jr. and Murray connected during high school years in Texas.

They played in the same high school district in Texas. Murray was a phenom at Allen High while Johnson put in work at Plano West.

“Avery and Kyler, from Day 1, they were like brothers,” Johnson said. “I can remember when even Kyler was playing in high school, coming over to spend some time with us, they were inseparable. I think there was a healthy sense of respect because both ended up playing at a high level at Power 5 schools.”

Johnson Jr. and Murray started their college careers at Texas A&M before transferring. Johnson Jr. went to Alabama to play for his father while Murray landed in Oklahoma and won the Heisman Trophy.

“Tremendous amount of respect for Kyler and the Murray family,” Johnson said. “They’ve been very consistent with Avery Jr. They’ve entrusted him. They believe in him and he’s a part of their inner circle, which is not very easy to get into.”

Murray acknowledged the elder Johnson when talking about his close relationship with Johnson Jr.

“To help out with me, be friends with my pops and my mom,” Murray said.

'Really no surprise'

Johnson Jr. earned an undergraduate degree in marketing and Master’s in sports business management at Alabama. Not interested in playing overseas or coaching as he received offers to join staffs at Baylor and other colleges, Johnson Jr. started exploring the business side of athletics.

“I wanted to go to the NBA like anybody else that’s played D-I, you want to go that next level, but once I saw that wasn’t really a path, which was fine, I wanted to stay around in sports,” he said.

Johnson Jr. even envisioned working in a franchise front office, but he’s found a lane that fits his ambitious mindset, smarts and relationship building skills.

“I’m really proud of him because he’s understood the power of relationship and networking more than success and money,” Johnson said. “He’s understood the power of relationships and networking from an early age and the power of influence. I can remember back when he was in middle school and he was playing sports, but he was always business minded.”

Selling sneakers. Negotiating deals.

'A natural transition'

After his final season with the Crimson Tide in 2018-19, Johnson Jr. moved to Phoenix and started working with Booker as a day-to-day manager.

“It really was a natural transition,” Johnson Jr. said.

Johnson Jr. said that job put him in contact with several people and companies.

Then when the Cardinals drafted Murray with the top overall pick in 2019, Johnson started running his management and brand.

“Once he moved out there, I just pitched him on the plan and the brand and he hired me as well,” Johnson Jr. said. “… Once he got to Phoenix, it just made sense for me to work with both of them.”

Johnson Jr. served as a consultant for brands such as Overtime Elite that Booker has invested in as well as Warriors guard Klay Thompson and Hawks guard Trae Young.

Overtime Elite is based out of Atlanta and promises high school athletes six-figure deals if they skip college, Sporting News reported. Hip-hop artist Drake, billionaire Jeff Bezos and millionaire Alexis Ohanian, the husband of Serena Williams, have also invested in it, USA Today reported.

Johnson Jr. played a role in Booker connecting with Overtime Elite as well as Murray joining FaZe Clan, one of the largest esports and gaming organization in the world.

“For that friendship to continue into an entrusted business relationship really speaks to how they feel about one another and how they both have such a healthy sense of respect for each other’s skill set,” said Johnson about the Murray-Johnson Jr. bond.

Johnson has also negotiated endorsements from Verizon, Rocket Mortgage, Buffalo Wild Wings, Koia and Franklin Templeton.

“I have an assortment of deals I’m in,” Johnson Jr. said. “I’m in healthcare tech business. I’m in the hospitality space. We’ve got the investments. The marketing, the branding. I’m expanding out. Bringing my clients and my top guys into other deals that’s not just typical endorsement deals. Just branching out into other investments and investment groups.”

All these experiences have given Johnson Jr. the blueprint and confidence to launch his own company and expand his relationships with athletes and beyond.

“They know with Avery Jr., they have somebody who has a strong lineage of being a professional athlete,” Johnson said. “He knows what it looks like. He knows the pressures. He knows the ups and downs. He knows all the ends and outs of it. He knows how to help you with your marketing. He knows how you have to train. He knows the commitment. He knows the type of friends you need to hang around and the ones you shouldn’t have in your inner circle.”

Have opinion about current state of the Suns? Reach Suns Insider Duane Rankin at [email protected] or contact him at 480-787-1240. Follow him on Twitter at @DuaneRankin.

Disclaimer:

This website publishes news articles that contain copyrighted material whose use has not been specifically authorized by the copyright owner. The non-commercial use of these news articles for the purposes of local news reporting constitutes "Fair Use" of the copyrighted materials as provided for in Section 107 of the US Copyright Law.